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GITEX Dubai 2024 was a groundbreaking event that showcased the future of technology, with Sentient By Elysian setting a new standard in experiential marketing. In collaboration with industry leaders like Etisalat and ATRC, we brought immersive technologies to life, creating powerful, engaging brand stories.
A key highlight was our Peekaboo, an interactive installation featuring a rotating platform with fine-pitched LEDs that revealed the Dallara EAV24, A2RL’s state-of-the-art autonomous race car, captivating visitors with light, sound, and movement. Etisalat's Digital Avatar, housed in a holographic display box, provided an interactive, cutting-edge guide to the company's services, intriguing guests to interact with it. While giant transparent screens added visual impact, it was the seamless activations and immersive environments that truly defined the experience at the global event.
Our expertise in creating sensory-rich, interactive spaces added a vibrant feel to the event, taking guests on a memorable journey into the future of technology and marketing. GITEX was a resounding success, showcasing our ability to create dynamic event spaces that elevate brand experiences.
